Course Project: Development and Analysis of Two Mini Case
Studies
Class: BUSN412 Business Policy
OBJECTIVES
Select,
develop, and analyze two mini case studies. The purpose of this project is to
identify a successful strategy and compare and contrast it with an unsuccessful
strategy, with the aim of identifying critical success factors (CSFs). You may
select two strategies developed in the same company or from entirely different
companies—or, indeed, different industries.
Case
studies are used extensively in teaching business. Typically students perform
an analysis on a case study prepared by an author or the professor—in this
instance, the student is the author of the cases. The case study research
strategy provides the opportunity to develop an in-depth understanding of an
organization or event—data can be collected from multiple sources (for example,
company websites, interviews, or published articles).
Please
select two examples that reflect success and failure—collect data from multiple
sources and develop two mini case studies of 500 words in length. Perform a
cross-case analysis by comparing and contrasting the case studies on points of
parity and points of difference. This should entail developing a framework,
similar to many of the frameworks presented in class (e.g., SWOT or Five
Forces) and analyzing the key data in your case studies. The analysis should be
presented after your case studies and should be followed by a brief concluding
statement and references in APA format.
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