Marketing Plan of Nike

This is a full analysis of the marketing plan of Nike. It consists of the below table of contents.

Table of Contents

Executive Summary 4

Company Description 6

The Origin of Nike, Inc. 6

Today’s Nike 7

Mission and Goals 8

Core competencies 10

Situation Analysis 11

Macro-Level External Environmental Factors 11

Competitive Environmental factors 12

SWOT Analysis 15

Competitors 16

Reebok 16

Adidas 17

Puma 17

Target Market 19

Segmentation 19

Target Marketing 19

Marketing Mix 20

Product Strategy 20

Distribution Strategy 21

Promotion Strategy 21

Pricing Strategy 24

Customer Relationship Management 24

Budget and Monitoring 26

Summary and Conclusions 28

List of References 30

The paper is more than 5600 words. 

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