Corona Beer

Grupo Modelo’s was founded in 1925. The company is found in Mexico and it is the leading beer production in the country, with distribution to local, national and international markets. The company originated the production of Corona, a brand of beer. This beer has been a great contributory factor to the highest share market in history because of its great taste. This is a factor that calls for the company to formulate an effective growth strategy that will make the beer to become the number one imported beer in the United States. One of the ways in which the company can do this is to make sure that it carries out a vibrant campaign strategy through advertisements of the beer. This can be done through using several channels ranging from newspaper adverts, billboards, and internet advertisements among others. The company also needs to come up with a strong brand for the promotion of the beer. The brand should be eye-catching and represent the true quality of the beer. The company can also state as to why the brand is different from the other brands currently in the US market. It is also important for the company to maintain the quality of the beer at higher levels so as to receive great customer reviews, something that can play a big role in customer attraction (Simerson, 2011). Lastly there is a need for the company to come up with innovative ideas on how it can improve and expand on its markets both in the US and elsewhere in the world, internationally.

Corona can be able to sustain its position in the US markets through maintaining its quality. It can also increase and make efficient their marketing and advertising strategies. The company can make sure of events such as the super bowl as a platform for advertising the beer. The company can also make use of popular television shows to increase their outreach to potential customers. I also have a thought that for the company to be able to offer competition to other companies there is a need for it to improve and widen their markets. It should look beyond the US and conquer other markets like Canada. The company can also introduce more brands that meet the customer demands as far as the level of satisfaction is concerned (Simerson, 2011). The company should also introduce some offers periodically to make sure that in addition to its loyalty programs it is able to attract as many customers as possible.

Reference

Simerson, B.K. (2011). Strategic Planning: A Practical Guide to Strategy Formulation and Execution. ABC-CLIO.