BUS 599Assignment 2: Employing Strategy in a Competitive Environment

Due Week 4 and worth 280 points

This assignment builds upon on the strategy elements created Assignment 1.

Write a four to eight (4-8) page paper in which you:

1. Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal.

2. Based on the environmental scan, evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.

3. Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders.

4. Assume that the U.S. economy is in a state of decline requiring modifications to the strategy. Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace.

5. Evaluate how global competition may impact the business strategy and determine how the company should respond.

6. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

 Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

 Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

 Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness.

 Use technology and information resources to research issues in strategic management.

 Write clearly and concisely about strategic management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills,

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