You are a
marketing manager interviewing for a new job at several different firms simultaneously.
You expect to be asked the same questions in each interview dealing with what
you think are some good new marketing opportunities for each firm to pursue.
You know that being well prepared for an interview gives you a better chance of
being offered the job, so you decided to study each company where you are
interviewing.
Pick any 3
firms to research. Based on Internet research on these companies, write a
500–750-word research paper proposing at least 3 marketing opportunities that
you would strongly suggest that each firm pursue. In your arguments, include
the following:
Describe your
reasoning for identifying them as worthy of pursuing. Categorize each marketing
opportunity as low-hanging fruit, home runs, or singles, and discuss why (see
definitions in course materials). Discuss the risk in pursuing each
opportunity. Without actually trying to determine each project's ROE, which
would you most strongly recommend implementing, and why? Explain how the
marketing opportunity would reflect upon the firm. Would it have a positive or
negative public relations effect on the firm? Would it result in great
financial improvements, or only a minor improvement?
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