Jet Blue Airways

Since the establishment of the company a decade ago, JetBlue as a company has undergone some fundamental changes and shifts in its business model, in a bid to become one of a few carriers that have been successful in achieving a true hybrid status. The company has also made great efforts in making sure that they attract many business travelers by using their sales force in building the network in Boston. The company also has made sure that it has the right strategies to make sure that it expands to Latin America, as well as the Caribbean. The company also has added some partners that have led to a boost in the numbers of passengers a factor that has helped avoid some of the shortfalls often observed during slow travels. Basing on this factors and strategies that the company has put in place it is correct that JetBlue has done everything possible to make sure that the strategy of growth has been effective.

On the other hand, there is also a possibility that the strategies put in place have not been effective to ensure that the company grows at the levels expected, and is able to beat the competition that is in the marketing environment (centreforaviation.com, 2012). Despite the fact that the company has done everything to make sure that it expands passengers using the service by introducing partners in the whole strategy, there is also a criticism of the same. Most carriers have worked to making sure that they refine their capacity growth to near zero or even shrank their supply. It is also important to indicate that the company has a lot to do in regard to making sure that they are able to beat it growth mode, the company still being young. It is therefore important for the company also to make sure that it has the correct strategies in place that will make the company to increase its growth rate from the 10% experienced in 2011, and its 5% to 7% supply growth forecast being 8.6% in 2011.

It is also important for JetBlue to acknowledge the competition that is already in the marketing environment, because any slight mistake means that the company might have some risks associated with the same. Some of the risks will include failure of the strategies to work. It is also important to indicate that some strategies that the company might want to implement might be expensive and might create a state where the company has a lot of expenses more than the profits that it generates. This will highly contribute to a loss rather than profits, which will translate to the company’s fall or slow growth. JetBlue should also work to make sure that the strategies it puts in place are distinct and different from the others. This is because other companies can use the same strategies as an advantage of competition against the company.

The strategy that I recommend for the company is to use a more inclusive approach in decision making process. It is important for the company to conduct a research to identify all the areas that need streamlining in order to fit in the organization’s goals and objectives. All stakeholders should be included in the entire decision-making process and all should agree with absolute reasons as to why they have decided to choose on a particular decision. With such a strategy in place, it is possible that the company can be able to have collective ideas that streamline towards a common goal.

References

centreforaviation.com (2012) Jetblue Continues to See Benefits and Growth Opportunities from Its Hybrid Business Model Available on <http://centreforaviation.com/analysis/jetblue-continues-to-see-benefits-and-growth-opportunities-from-its-hybrid-business-model-71712> [Accessed on April 15, 2013]