Company Direction (coca cola)

Mission, vision and value statements are important in helping the organization achieve their ultimate goals by offering them guides on how they are supposed to conduct their activities. The vision statement sets the main goal of the company while the mission statement represents the action that ought to be carried to make sure that the vision statement is achieved. The value statement is mainly concerned with the code of conduct and the beliefs that the company banks on as guidelines towards quality provision of services and products.

Coca cola Company has a vision that covers all stakeholders as far as profit maximizing is concerned. The company also workers towards ensuring that all workers are comfortable working for it, working hard to make sure that it satisfies all their clients. The company also has a vision to be a global as far as quality provision of products and services is concerned. For the purpose of this discussion, I would discuss on Coca Cola Company. The mission of the company is “To refresh the world, inspire moments of optimism and happiness, to create value and to make a difference,” (Coca-cola.co.uk, 2012). The mission statements bring out ways in which the mission statement can be achieved. Considering both statements, it is evident that the company is inclined towards quality provision of products and services. The company has made sure that it is able to deliver as is outlined in its vision and mission statement, by providing their customers with the best of products and services and also making sure workers are exposed to better working conditions.

Considering the performance of the company over the recent past, it is evident that the company has made every effort to make sure that the missions as well as the vision have been communicated effectively to workers. This is evident by looking at the financial statements available the company’s website. It is evident that the performance of the company is always on an uprising trend every single year. It is also important for me to mention that through its annual general meetings, the company does every effort in making sure that their customers and clients together with the employees are aware of the strategies that the company has put in place, or is yet to put in place to ensure that the company’s performance is on an uprising trend. This is essential in making sure that there is a strong relationship between the company and all shareholders.

Reference

Coca-cola.co.uk (2012) coca-cola Mission and Vision Available at <http://www.coca-cola.co.uk/about-us/coca-cola-mission-vision-statement.html> accessed on April 15, 2013