25
years from now, I can say that promotion has really changed. The push for
products to be preferred by customers and potential buyers was not done in the
same as it is being done today. In the past, advertising were limited and it
would take a lot of effort and money to carry out an effective promotion. At
that time, consumers also had no option other than to get used to those
promotion activities (Managementstudyguide.com, 2012). It is also important to
note that tools like the internet were not present and the only virtual tool
that the companies would use was television. Something funny is that the
televisions were also not colored. Majority of them were black and white and
people found it difficult to differentiate products of different colors.
Promotion
is still all about ‘ifs and buts of a product,’ which is presented for the
purpose of attracting customers. It is important to note that promotion as a
factor as a lot in store for the future despite the fact that is has already
showed great advancement. With the present competition that is being
experienced in the present marketing environment, there is a need for
promotional agencies and companies to consider adding a few aspects in their
strategies, in order for their products to attract consumers. Many companies
have already acknowledged the need to transform, are gradually recruiting
experienced marketers who will meet the needs of the changing environment
(Milo, 2012). Also, the companies are working on making sure that they are able
to acquire the most modern technologies that can help make the processes
involved in promotion effective. With these developments, it is obvious that
there is going to be a huge change in the next 10 years as far as development
in promotion is concerned.
One
of the promotional elements that is likely to change in the next 10 years is
the E-Commerce. This is because of the rapid changes that are taking place in
the sector at the moment. Over the recent past, we have seen technology play an
important part in the marketing of many products. Promotion through
advertisements for example has utilized to the maximum this aspect, with
companies setting up websites to advertise their products, and many others also
doing this through social sites and other internet platforms. Technology has
also transformed from people accessing the internet via desktops, to the
development of laptops, tablets and also people being able to access the
internet via their mobile phones.
It
is important to note that the knowledge that people are sharing towards making
business transactions easier, and especially promotion, could see e-commerce go
to another level. One of the ways that I see promotion going to another level
is through open and vertical integration of demand planning (Milo, 2012). This
is through consumers using the technology at their disposal to suggest ways in
which promotion activities can be delivered them. I also things like billboards
and newspaper advertisings coming to an end, because they are a little more
expensive. With internet, businesses are able to conduct their activities in a
cheaper way. Also communication is going to be direct, since the internet is
going to make it possible for clients to be able to interact with the top
management of the businesses, there helping the management understand the best
strategies to use as far as marketing is concerned.
References
Milo, M. (2012) How Advertising has changed
Available at http://www.clearmindedcreative.com/how-advertising-has-changed-since-days-of-don-draper/
Accessed on December 16, 2012.
Managementstudyguide.com (2012) Future of
Advertising Available at < http://www.managementstudyguide.com/advertising-future.htm>
Retrieved on December 16, 2012.
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