Personally
I think that overview of a marketing opportunity can be challenging when it
comes to an element of a marketing plan that is hard to implement. This
involves carrying out a research on the target market. This will involve not
only the target audience but also the locality of the business. it is also a
challenge because as a marketers, it calls for one to be accurate in collecting
data regarding consumer behavior. One needs to understand the buying behavior,
which might involve the type of goods that these people buy, and how often do
they buy them. Such information is vital for companies to make decisions basing
on the research feedback. It cannot dare trade in those areas that people don’t
buy quite often, as well as those areas that people don’t like the product. In
regard to the marketing locality, it can be challenging to have the exact data
regarding the size of the market. This is because of mobilization of people
(Morin, 2012). This might affect the projections as well as goals of the
marketing activity.
It
is also important to consider the resources available to conduct the activity.
This will involve considering the aspect of infrastructure especially in the
transport and communication sector. This calls for acquisition of equipment
necessary for conducting research activities, a factor that might just strain
the budget if the budget of the company. Without enough funds, then it can be
very challenging for the company to have a good plan as far as marketing
environment is concerned (Morin, 2012). I think this issue can be faced by many
marketers especially those that are working on introducing a new product in the
marketing environment.
I
believe that marketing plans in the businesses in the United States are
effective in the sense that they have helped many businesses, both small and
large to succeed, as far as their investment is concerned. One of the ways in
which the plans have been effective is by providing a guide. This has been
utilized by businesses in identifying a way in which they can be able to
conduct their processes and strategies so that they can be able to achieve
their desired goals. By providing a guide, the businesses have also been able
to follow a step after another step in implementation of its strategic plan.
Marketing plans have also been beneficial in integrating the business. this is in the case where planning has
involved more than one marketing manager. A marketing plan in businesses plays
the role through which several aspects of the business are integrated to perform
a one special function. This can range from several plans and services in terms
of pricing and other essentials of marketing (Kristie, 2011). With a marketing plan, businesses have been able
to analyze their progress in business.
Other
important aspects of a business plan that have played a key role in businesses
in the US including forecasting; where companies identify what to expect in
marketing can be analyzed. Also the company identifies what it needs to
implement in its system, for the business to be successful. It s also important
to note that a marketing plan helps businesses to compare it products and
services to those of other companies, placing it in a better position to know what to add in its entire system for it to gain
a competitive advantage (Kristie,
2011). The company is also aware of what to do in regard to pricing and
other strategy implementation. These are some of the ways in which marketing
plans have been effective in the US.
Reference
Morin,
P. (2012) Essential Elements of a Basic Marketing Plan Knowledge and Transformation for Entrepreneurs Available on http://www.companyfounder.com/2011/09/11-essential-elements-of-a-basic-marketing-plan/
Accessed on December 16th, 2012.
Kristie, L. (2011)
The Role of Marketing Planning in Business Demand
Media Available at http://smallbusiness.chron.com/role-marketing-planning-business-3234.html
Accessed on December 16, 2012
JOIN OUR STUDY GROUPS